The Brand Challenge: Adapting branding to sectorial imperatives

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Material type: Text

TextPublication details: New Delhi Kogan Page 2015Edition: 1st edDescription: 338pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Center for Media & Communication, Vimannagar	658.827/KOM (Browse shelf(Opens below))	Available		SCMC-B-5365
Books	Symbiosis Center for Media & Communication, Vimannagar	658.827 (Browse shelf(Opens below))	Available		SCMC-B-4815

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Previous	658.827 Case studies in brand management vol.I	658.827 Profitable Marketing Communications: A Guide To Marketing Return On Investment	658.827 Brand and Talent	658.827 The Brand Challenge: Adapting branding to sectorial imperatives	658.827 The Consumer Mind: Brand perception and implications for marketers	658.827 Brand management : the Indian context	658.827 What's in a brand	Next

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