The Brand Challenge: Adapting branding to sectorial imperatives (Record no. 511264)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00376nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151029s2015 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-7494-7015-9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kompella Kartikeya |
| 245 ## - TITLE STATEMENT | |
| Title | The Brand Challenge: Adapting branding to sectorial imperatives |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 338p. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Rs.4023.00 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Center for Media & Communication, Vimannagar | Symbiosis Center for Media & Communication, Vimannagar | 20/04/2015 | Krishna Books | 0.00 | 658.827 | SCMC-B-4815 | 30/10/2015 | 30/10/2015 | Books | ||||||
| Dewey Decimal Classification | Symbiosis Center for Media & Communication, Vimannagar | Symbiosis Center for Media & Communication, Vimannagar | 04/01/2019 | 263 | 3324.33 | 658.827/KOM | SCMC-B-5365 | 04/01/2019 | 04/01/2019 | Books | 4749.05 |
