WHAT IS A 21ST CENTURY BRAND?: New thinking from the next generation of advertising leaders

By:

KENDALL NICK (Ed.)

Material type: Text

TextPublication details: London Kogan Page 2015Description: 416ISBN:

978-0-7494-7262-7

Subject(s):

MARKETING BRAND (R-20)

DDC classification:

658.8

Summary: This book features 20 of the best papers produced during 10 years of the IPA Excellence Diploma. These papers are organized into three sections - what is brand?, what is a brand idea?, How should we organize to deliver?

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business Reference	Reference	658.8 (Browse shelf(Opens below))	Available (Restricted Access)		SIIB-B-14794

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Previous	658.8 HUMANIZING BIG DATA: Marketing at the meeting of data, social science and consumer insight	658.8 KAPFERER ON LUXURY: How luxury brands can grow yet remain rare	658.8 UNDERSTANDING SOCIAL MEDIA : HOW TO CREATE A PLAN FOR YOUR BUSINESS THAT WORKS	658.8 WHAT IS A 21ST CENTURY BRAND?: New thinking from the next generation of advertising leaders	658.8 Statistical Methods in Customer Relationship Management	658.8 INTERNATIONAL JOURNAL OF MARKETING AND HUMAN RESOURCE DEVELOPMENT (JAN.2011 TO DEC.2012)	658.8 INTERNATIONAL JOURNAL OF MARKETING AND HUMAN RESOURCE DEVELOPMENT (JAN.2013 TO DEC.2014	Next

This book features 20 of the best papers produced during 10 years of the IPA Excellence Diploma. These papers are organized into three sections - what is brand?, what is a brand idea?, How should we organize to deliver?

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