Amazon cover image
Image from Amazon.com

WHAT IS A 21ST CENTURY BRAND?: New thinking from the next generation of advertising leaders

By: Material type: TextTextPublication details: London Kogan Page 2015Description: 416ISBN:
  • 978-0-7494-7262-7
Subject(s): DDC classification:
  • 658.8
Summary: This book features 20 of the best papers produced during 10 years of the IPA Excellence Diploma. These papers are organized into three sections - what is brand?, what is a brand idea?, How should we organize to deliver?
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business Reference Reference 658.8 (Browse shelf(Opens below)) Available (Restricted Access) SIIB-B-14794

This book features 20 of the best papers produced during 10 years of the IPA Excellence Diploma. These papers are organized into three sections - what is brand?, what is a brand idea?, How should we organize to deliver?

There are no comments on this title.

to post a comment.