Marketing Your Creativity: New Approaches for a Changing Industry (Required Reading Range)

By:

Matt Perry and Ant Melder

Material type: Text

TextPublication details: AVA Publishing 2004Description: 144pISBN:

2884790365

Uniform titles:

Marketing Your Creativity: New Approaches for a Changing Industry (Required Reading Range)

Subject(s):

Marketing Your Creativity: New Approaches for a Changing Industry (Required Reading Range)
Marketing Your Creativity: New Approaches for a Changing Industry (Required Reading Range)

DDC classification:

381 SID-B-9221

Summary: The advertising and other marketing businesses are changing rapidly and those who work within them--designers, copywriters, consultants, and marketing specialists--must also evolve. Stay in the creative vanguard with advice from established, cutting-edge professionals on how to navigate this brave new world. Find out how to make yourself indispensable to an ad agency or prospective client. Take advantage of all the imaginative possibilities offered by digital media. Master the principles of effective self-marketing found here to stay one step ahead of the competition. The future of marketing doesn't have to be intimidating--if you know what to expect.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Design On Display	General Book	381 (Browse shelf(Opens below))	Available		SID-B-9221

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Previous	371.302 What Every Teacher Should Know About Instructional Planning	371.33 What Every Teacher Should Know About Media and Technology	381 Marketing Management	381 Marketing Your Creativity: New Approaches for a Changing Industry (Required Reading Range)	384.809 The Movie Business Handbook	388.022 Let's Go!	391 Fashion Entrepreneurship retail business planning (with CD)	Next

The advertising and other marketing businesses are changing rapidly and those who work within them--designers, copywriters, consultants, and marketing specialists--must also evolve. Stay in the creative vanguard with advice from established, cutting-edge professionals on how to navigate this brave new world. Find out how to make yourself indispensable to an ad agency or prospective client. Take advantage of all the imaginative possibilities offered by digital media. Master the principles of effective self-marketing found here to stay one step ahead of the competition. The future of marketing doesn't have to be intimidating--if you know what to expect.

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