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The practice of public relations / Fraser P. Seitel.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Edition: 7th edDescription: xxxiii, 568 p. : ill. (some col.) ; 26 cmISBN:
  • 0131020250
Subject(s): DDC classification:
  • 659.2 SEI 21
LOC classification:
  • HM1221 .S45 2004
Contents:
Pt. I. Evolution -- Ch. 1. Defining Public Relations -- Ch. 2. The Growth of Public Relations -- Pt. II. Preparation/Process -- Ch. 3. Communication -- Ch. 4. Management -- Ch. 5. Public Opinion -- Ch. 6. Ethics -- Ch. 7. The Law -- Ch. 8. Research -- Pt. III. The Publics -- Ch. 9. Print Media Relations -- Ch. 10. Electronic Media Relations -- Ch. 11. Employee Relations -- Ch. 12. Multicultural Community Relations -- Ch. 13. Government Relations -- Ch. 14. Consumer Relations -- Ch. 15. Investor Relations -- Ch. 16. International Relations -- Pt. IV. Execution -- Ch. 17. Public Relations Writing -- Ch. 18. Writing for the Eye and Ear -- Ch. 19. Public Relations and the Internet -- Ch. 20. Integrated Marketing Communications -- Ch. 21. Crisis Management -- Pt. V. The Future -- Ch. 22. The Golden Age.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 659.2 SEI (Browse shelf(Opens below)) Available SIU-B-49552

Includes bibliographical references and index.

Pt. I. Evolution -- Ch. 1. Defining Public Relations -- Ch. 2. The Growth of Public Relations -- Pt. II. Preparation/Process -- Ch. 3. Communication -- Ch. 4. Management -- Ch. 5. Public Opinion -- Ch. 6. Ethics -- Ch. 7. The Law -- Ch. 8. Research -- Pt. III. The Publics -- Ch. 9. Print Media Relations -- Ch. 10. Electronic Media Relations -- Ch. 11. Employee Relations -- Ch. 12. Multicultural Community Relations -- Ch. 13. Government Relations -- Ch. 14. Consumer Relations -- Ch. 15. Investor Relations -- Ch. 16. International Relations -- Pt. IV. Execution -- Ch. 17. Public Relations Writing -- Ch. 18. Writing for the Eye and Ear -- Ch. 19. Public Relations and the Internet -- Ch. 20. Integrated Marketing Communications -- Ch. 21. Crisis Management -- Pt. V. The Future -- Ch. 22. The Golden Age.

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