The practice of public relations /
Seitel, Fraser P.
The practice of public relations / Fraser P. Seitel. - 7th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxxiii, 568 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
Evolution -- Defining Public Relations -- The Growth of Public Relations -- Preparation/Process -- Communication -- Management -- Public Opinion -- Ethics -- The Law -- Research -- The Publics -- Print Media Relations -- Electronic Media Relations -- Employee Relations -- Multicultural Community Relations -- Government Relations -- Consumer Relations -- Investor Relations -- International Relations -- Execution -- Public Relations Writing -- Writing for the Eye and Ear -- Public Relations and the Internet -- Integrated Marketing Communications -- Crisis Management -- The Future -- The Golden Age. Pt. I. Ch. 1. Ch. 2. Pt. II. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Pt. III. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Ch. 16. Pt. IV. Ch. 17. Ch. 18. Ch. 19. Ch. 20. Ch. 21. Pt. V. Ch. 22.
0131020250
2003054830
Public relations--United States.
HM1221 / .S45 2004
659.2 SEI
The practice of public relations / Fraser P. Seitel. - 7th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxxiii, 568 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
Evolution -- Defining Public Relations -- The Growth of Public Relations -- Preparation/Process -- Communication -- Management -- Public Opinion -- Ethics -- The Law -- Research -- The Publics -- Print Media Relations -- Electronic Media Relations -- Employee Relations -- Multicultural Community Relations -- Government Relations -- Consumer Relations -- Investor Relations -- International Relations -- Execution -- Public Relations Writing -- Writing for the Eye and Ear -- Public Relations and the Internet -- Integrated Marketing Communications -- Crisis Management -- The Future -- The Golden Age. Pt. I. Ch. 1. Ch. 2. Pt. II. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Pt. III. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Ch. 16. Pt. IV. Ch. 17. Ch. 18. Ch. 19. Ch. 20. Ch. 21. Pt. V. Ch. 22.
0131020250
2003054830
Public relations--United States.
HM1221 / .S45 2004
659.2 SEI
