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How Cool Brands Stay Hot: Branding to Generation Y
Material type:
TextPublication details: 2011 Kogan Page USADescription: xvii, 249ISBN: - 9780749462505
- How Cool Brands Stay Hot: Branding to Generation Y
- 38234 658.827
| Item type | Current library | Call number | Status | Date due | Barcode |
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Symbiosis Institute of Business Management, Bengaluru SIBMB-11E | 658.827 BER (Browse shelf(Opens below)) | Checked out | 01/09/2025 | SIBMB-B-007692 |
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| 658.827 AAK Building strong brands / | 658.827 AAK Building strong brands / | 658.827 AGG Brand Management : A Theoretical Practical Approach | 658.827 BER How Cool Brands Stay Hot: Branding to Generation Y | 658.827 BHA Personality Not Included : Why companies lose their authenticity and how great brands get it back | 658.827 BUS The Marketing White Book 2009-2010 | 658.827 CHA Brand maps TM: The Competitive Marketing Strategy Game |
Nitin Book Distributors, Pune 323/ 21/02/2012
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