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How Cool Brands Stay Hot: Branding to Generation Y

Bergh Joeri Van den and Behrer Mattias

How Cool Brands Stay Hot: Branding to Generation Y - USA Kogan Page 2011 - xvii, 249

ISBN: 9780749462505

Subjects--Uniform Titles:
How Cool Brands Stay Hot: Branding to Generation Y

Dewey Class. No.: 658.827 / 38234

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