FIELD VISUAL MERCHANDISING STRATEGY: Developing a national in-store strategy using a merchandising service organization

By:

RUSSELL PAUL J

Material type: Text

TextPublication details: UK Kogan Page 2015Description: 268ISBN:

978-0-7494-7264-1

Subject(s):

MANAGEMENT STRATEGIC (R-48)

DDC classification:

659.1

Summary: This book readers step by step through devising their retail marketing and merchandising strategy. It provides solutions to many visual merchandising dilemmas. This book identifies ways to get an advantage over the competition.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business Reference	Reference	659.1 (Browse shelf(Opens below))	Available (Restricted Access)		SIIB-B-14699

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Previous	658.91068 SIN ENCYCLOPAEDIA OF FARM BUSINESS MANAGEMENT	6580152 HIR/BLO Managing Investments	659.011 Advertising theory	659.1 FIELD VISUAL MERCHANDISING STRATEGY: Developing a national in-store strategy using a merchandising service organization	659.1 JON HOW ADVERTISING WORKS	659.1 JON INTERNATIONAL ADVERTISING	659.1 MOO GLOBAL MARKETING AND ADVERTISING	Next

This book readers step by step through devising their retail marketing and merchandising strategy. It provides solutions to many visual merchandising dilemmas. This book identifies ways to get an advantage over the competition.

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