FIELD VISUAL MERCHANDISING STRATEGY: Developing a national in-store strategy using a merchandising service organization

RUSSELL PAUL J.

FIELD VISUAL MERCHANDISING STRATEGY: Developing a national in-store strategy using a merchandising service organization - UK Kogan Page 2015 - 268

This book readers step by step through devising their retail marketing and merchandising strategy. It provides solutions to many visual merchandising dilemmas. This book identifies ways to get an advantage over the competition.

978-0-7494-7264-1


MANAGEMENT STRATEGIC (R-48)

659.1