Customer Relationship Management

By:

Alok kumar

Material type: Text

TextPublication details: New Delhi Biztantra 2014ISBN:

9788177226225

DDC classification:

658.812 SIMS-B-BP4725

Summary: Bridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.

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Previous	658.809 Pay Essence Of Service Marketing	658.81 07 GUP Cases in Sales and Distribution Management	658.812 Gre Crm At The Speed Of Light	658.812 SIMS-B-BP4725 Customer Relationship Management	658.827 Tro Big Brands Big Trouble	658.83 NAR Marketing Research : Text & Cases	658.834 LOU Consumer Behavior	Next

Bridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.

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