Customer Relationship Management

By:

Alok kumar

Material type: Text

TextPublication details: New Delhi Biztantra 2014ISBN:

9788177226225

DDC classification:

658.812 SIMS-B-BP4725

Summary: Bridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.

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Bridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.

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