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What'S In A Name: Advertising And The Concept Of Brands

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Material type: Text

TextPublication details: New Delhi Prentice Hall Of India Pvt Ltd 2003Edition: 2Description: 308DDC classification:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Operation Management	658.827 JON/SLA (Browse shelf(Opens below))	Available		SIOM-B-5197
Books	Symbiosis Institute of Operation Management	658.827 JON/SLA (Browse shelf(Opens below))	Available		SIOM-B-5198

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Previous	658.827 HOL The Global Brand:How To Create And Develop Lasting Brand Value In The World Market	658.827 IND Corporate Brand.	658.827 JON/SLA What'S In A Name: Advertising And The Concept Of Brands	658.827 JON/SLA What'S In A Name: Advertising And The Concept Of Brands	658.827 KAP Brand Serve: 31 Customer Service Prescriptions.	658.827 KEL Strategic Brand Management:Building Measuring And Managing Brand Equity	658.827 LOK Brands And Brand Management:Contemporary Research Perspectives	Next

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