What'S In A Name: Advertising And The Concept Of Brands (Record no. 360627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00381nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150617s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | JON/SLA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones John Philip |
| 245 ## - TITLE STATEMENT | |
| Title | What'S In A Name: Advertising And The Concept Of Brands |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice Hall Of India Pvt Ltd |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 |
| 500 ## - GENERAL NOTE | |
| General note | Advertising |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Institute of Operation Management | Symbiosis Institute of Operation Management | Anmol Pustakalaya | 0.00 | 658.827 JON/SLA | SIOM-B-5197 | 22/06/2015 | 195.00 | 22/06/2015 | Books | |||||||
| Symbiosis Institute of Operation Management | Symbiosis Institute of Operation Management | Anmol Pustakalaya | 0.00 | 658.827 JON/SLA | SIOM-B-5198 | 22/06/2015 | 195.00 | 22/06/2015 | Books |
