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Rural marketing: targeting the non-urban consumer
Material type:
TextPublication details: New Delhi Sage / Response. 2012.Edition: 2nd edDescription: 249 pages; 22 cmISBN: - 9780761935889
- 658.8 VEL
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Symbiosis Institute of Business Management - Hyderabad Reference | Text Book | 658.8 VEL (Browse shelf(Opens below)) | Not For Loan | SIBMH-B-2987 | |
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.8 VEL (Browse shelf(Opens below)) | Available | SIBMH-B-2988 | |
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Books
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.8 VEL (Browse shelf(Opens below)) | Available | SIBMH-B-2989 | |
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.8 VEL (Browse shelf(Opens below)) | Available | SIBMH-B-2990 | |
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.8 VEL (Browse shelf(Opens below)) | Available | SIBMH-B-2991 |
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| 658.8 SHE Principles of marketing | 658.8 SWA Digital Marketing: From Fundamentals to Future | 658.8 VEL Rural marketing: targeting the non-urban consumer | 658.8 VEL Rural marketing: targeting the non-urban consumer | 658.8 VEL Rural marketing: targeting the non-urban consumer | 658.8 VEL Rural marketing: targeting the non-urban consumer | 658.80054 KRI Rural marketing: |
Provides insights into the essential features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this title examines in greater detail the concept of rural markets and rural marketing.
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