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Rural marketing: targeting the non-urban consumer

By: Material type: TextTextPublication details: New Delhi Sage / Response. 2012.Edition: 2nd edDescription: 249 pages; 22 cmISBN:
  • 9780761935889
Subject(s): DDC classification:
  • 658.8 VEL
Summary: Provides insights into the essential features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this title examines in greater detail the concept of rural markets and rural marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad Reference Text Book 658.8 VEL (Browse shelf(Opens below)) Not For Loan SIBMH-B-2987
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 VEL (Browse shelf(Opens below)) Available SIBMH-B-2988
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 VEL (Browse shelf(Opens below)) Available SIBMH-B-2989
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 VEL (Browse shelf(Opens below)) Available SIBMH-B-2990
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 VEL (Browse shelf(Opens below)) Available SIBMH-B-2991

Provides insights into the essential features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this title examines in greater detail the concept of rural markets and rural marketing.

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