Harvard business review on increasing customer loyalty

By:

Harvard Business Review

Material type: Text

TextPublication details: Boston, Mass., Harvard Business Review Press, 2011.Description: 221 pages: illustrations; 21 cmISBN:

9781422162521

Subject(s):

DDC classification:

658.8343 HAR

Summary: "This collection of HBR articles will help you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; focus on profitable customers - whether they're loyal or not; invest in the right CRM technology for your business; mine customer data for more effective marketing;and, increase your customer's lifetime value."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad Reference	Reference	658.8343 HAR (Browse shelf(Opens below))	Available		SIBMH-B-2043

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Previous	658.812 HAR Connecting with Your Customers	658.834 MAD The moment of clarity: using the human sciences to solve your toughest business problems	658.8342 LEE The hidden wealth of customers: realizing the untapped value of your most important asset	658.8343 HAR Harvard business review on increasing customer loyalty	658.87 LEV Retailing management	658.872 BRA The social organization : how to use social media to tap the collective genius of your customers and employees	670.285 ZHU Fundamentals of digital manufacturing science	Next

"This collection of HBR articles will help you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; focus on profitable customers - whether they're loyal or not; invest in the right CRM technology for your business; mine customer data for more effective marketing;and, increase your customer's lifetime value."

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