Harvard business review on increasing customer loyalty
Harvard Business Review
Harvard business review on increasing customer loyalty - Boston, Mass., Harvard Business Review Press, 2011. - 221 pages: illustrations; 21 cm.
"This collection of HBR articles will help you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; focus on profitable customers - whether they're loyal or not; invest in the right CRM technology for your business; mine customer data for more effective marketing;and, increase your customer's lifetime value."
9781422162521
Customer loyalty
Customer relations
658.8343 / HAR
Harvard business review on increasing customer loyalty - Boston, Mass., Harvard Business Review Press, 2011. - 221 pages: illustrations; 21 cm.
"This collection of HBR articles will help you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; focus on profitable customers - whether they're loyal or not; invest in the right CRM technology for your business; mine customer data for more effective marketing;and, increase your customer's lifetime value."
9781422162521
Customer loyalty
Customer relations
658.8343 / HAR
