Predictably irrational: the hidden forces that shape our decisions

By:

Ariely, Dan

Material type: Text

TextPublication details: Harper London 2009Description: xxii, 280 pages: illustrations; 20 cmISBN:

9780007368549

Subject(s):

DDC classification:

153.83 ARI

Summary: "Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	153.83 ARI (Browse shelf(Opens below))	Available		SIBMH-B-1339

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Previous	153.7 ZAN The art of possibility	153.8 BEN Get it done: from procrastination to creative genius in 15 minutes a day	153.8 DWE Mindset: changing the way you think to fulfil your potential	153.83 ARI Predictably irrational: the hidden forces that shape our decisions	153.83 KAH Noise: A flaw in human judgment	153.83 KAH Noise: A flaw in human judgment	153.83 KAH Noise: A flaw in human judgment	Next

"Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds."

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