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Introducing communication research : paths of inquiry / Donald Treadwell.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2014.Edition: 2nd edDescription: xxii, 305 p. : ill. ; 26 cmISBN:
  • 9781452217352 (pbk. : acidfree paper)
  • 1452217351 (pbk. : acidfree paper)
Subject(s): DDC classification:
  • 302.2072 23 40808
LOC classification:
  • P91.3 .T76 2014
Contents:
Getting started : possibilities and decisions -- First decisions : what, why, how? -- Ethics : what are my responsibilities as a researcher? -- Reading research : to boldly go where others have gone before -- Measurement : research using numbers -- Summarizing research results : data reduction and descriptive statistics -- Generalizing from research results : inferential statistics -- Sampling : who, what, and how many? -- Surveys : putting numbers on opinions -- Experiments : researching cause and effect -- Watching and listening : qualitative research for in-depth understanding -- Content analysis : understanding text and image in numbers -- Rhetorical and critical analyses : understanding text and image in words -- Writing and presenting research
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis International University Central Library Reference 302.2072/TRE 40808 (Browse shelf(Opens below)) Not For Loan siu-b-40808
Books Books Symbiosis International University Central Library 302.2072 TRE (Browse shelf(Opens below)) Available SIU-B-49183
Books Books Symbiosis International University Central Library 302.2 TRE (Browse shelf(Opens below)) Available SIU-B-48319

Includes bibliographical references and index.

Getting started : possibilities and decisions -- First decisions : what, why, how? -- Ethics : what are my responsibilities as a researcher? -- Reading research : to boldly go where others have gone before -- Measurement : research using numbers -- Summarizing research results : data reduction and descriptive statistics -- Generalizing from research results : inferential statistics -- Sampling : who, what, and how many? -- Surveys : putting numbers on opinions -- Experiments : researching cause and effect -- Watching and listening : qualitative research for in-depth understanding -- Content analysis : understanding text and image in numbers -- Rhetorical and critical analyses : understanding text and image in words -- Writing and presenting research

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