Introducing communication research :
Treadwell, Donald.
Introducing communication research : paths of inquiry / Donald Treadwell. - 2nd ed. - Thousand Oaks, Calif. : SAGE Publications, c2014. - xxii, 305 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Getting started : possibilities and decisions -- First decisions : what, why, how? -- Ethics : what are my responsibilities as a researcher? -- Reading research : to boldly go where others have gone before -- Measurement : research using numbers -- Summarizing research results : data reduction and descriptive statistics -- Generalizing from research results : inferential statistics -- Sampling : who, what, and how many? -- Surveys : putting numbers on opinions -- Experiments : researching cause and effect -- Watching and listening : qualitative research for in-depth understanding -- Content analysis : understanding text and image in numbers -- Rhetorical and critical analyses : understanding text and image in words -- Writing and presenting research
9781452217352 (pbk. : acidfree paper) 1452217351 (pbk. : acidfree paper)
2012033759
Communication--Research--Methodology.
P91.3 / .T76 2014
302.2072 / 40808
Introducing communication research : paths of inquiry / Donald Treadwell. - 2nd ed. - Thousand Oaks, Calif. : SAGE Publications, c2014. - xxii, 305 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Getting started : possibilities and decisions -- First decisions : what, why, how? -- Ethics : what are my responsibilities as a researcher? -- Reading research : to boldly go where others have gone before -- Measurement : research using numbers -- Summarizing research results : data reduction and descriptive statistics -- Generalizing from research results : inferential statistics -- Sampling : who, what, and how many? -- Surveys : putting numbers on opinions -- Experiments : researching cause and effect -- Watching and listening : qualitative research for in-depth understanding -- Content analysis : understanding text and image in numbers -- Rhetorical and critical analyses : understanding text and image in words -- Writing and presenting research
9781452217352 (pbk. : acidfree paper) 1452217351 (pbk. : acidfree paper)
2012033759
Communication--Research--Methodology.
P91.3 / .T76 2014
302.2072 / 40808
