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Evaluating public relations : a guide to planning, research and measurement / Tom Watson, Paul Noble.

By: Contributor(s): Material type: TextTextSeries: PR in practiceEdition: Third editionDescription: viii, 199 pages ; 24 cmISBN:
  • 9780749468897
Subject(s): DDC classification:
  • 659.2 WAT 23
LOC classification:
  • HD59 .W325 2005
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Includes bibliographical references and index.

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