What is marketing? / Alvin J. Silk content adviser.

Contributor(s):

Harvard Business School. Press

Material type: Text

TextSeries: What is? seriesPublication details: Boston, Mass. : Harvard Business School Press, c2006.Description: xii, 207 p. : ill. ; 24 cmISBN:

9781422104606 (pbk.)

Subject(s):

Marketing

DDC classification:

658.8 22 39803

LOC classification:

HF5415 .W483 2006

Contents:

Analyzing marketing opportunities. Marketing strategy -- Appendix to chapter 1, Basic marketing mathematics -- Understanding consumer behavior -- Understanding business customers -- Developing marketing strategies. Market segmentation, target market selection, and positioning -- Product policy -- Appendix to chapter 5, Brand valuation -- Going to market -- Marketing communications and promotions -- Optimal pricing -- Implementing marketing strategies. Personal selling and sales management -- Managing customers.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	658.8/SIL 39803 (Browse shelf(Opens below))	Available		siu-b-39803

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Includes bibliographical references and index.

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