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How cool brands stay hot : branding to generation Y / Joeri Van den Bergh, Mattias Behrer.
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TextPublication details: London ; Philadelphia : Kogan Page, c2011.Description: xvii, 249 p. ; ill. ; 25 cmISBN: - 9780749462505
- 9780749462512
- 658.827 BER 22
- HF5415.332.Y66 B47 2011
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Symbiosis International University Central Library | 658.827 BER (Browse shelf(Opens below)) | Available | SIU-B-49204 | |
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Symbiosis International University Central Library | 658.827 BER (Browse shelf(Opens below)) | Available | SIU-B-49062 | |
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Books
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Symbiosis International University Central Library | 658.827 BER 38234 (Browse shelf(Opens below)) | Available | SIU-B-38234 |
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| 658.827 BED 19194 NEW BRAND WORLD | 658.827 BER How cool brands stay hot : | 658.827 BER How cool brands stay hot : | 658.827 BER 38234 How cool brands stay hot : | 658.827 BHA Brand management. | 658.827 BHA A Study on Customer preference for the private brands of Big Bazaar | 658.827 BLA 34277 The 360 Degree Brand in Asia |
Includes bibliographical references.
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