How cool brands stay hot : (Record no. 245965)

MARC details
000 -LEADER
fixed length control field 01090cam a2200337 a 4500
001 - CONTROL NUMBER
control field 16440575
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140429110101.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100831s2011 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010036704
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462505
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462512
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.332.Y66
Item number B47 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 BER
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bergh, Joeri van den,
Dates associated with a name 1971-
245 10 - TITLE STATEMENT
Title How cool brands stay hot :
Remainder of title branding to generation Y /
Statement of responsibility, etc Joeri Van den Bergh, Mattias Behrer.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Philadelphia :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 249 p. ;
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Young consumers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Young adult consumers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Generation Y.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Behrer, Mattias.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of classification or shelving scheme
        Symbiosis International University Central Library Symbiosis International University Central Library 22/02/2012 Nitin Book Distributors, Pune 1620.00 38234 8 2 658.827 BER 38234 SIU-B-38234 24/09/2016 08/09/2016 03/06/2012 Books  
        Symbiosis International University Central Library Symbiosis International University Central Library 18/03/2014 Sri Book World 895.00       658.827 BER SIU-B-49062 18/03/2014   18/03/2014 Books Dewey Decimal Classification
        Symbiosis International University Central Library Symbiosis International University Central Library 29/04/2014 Sri Book World 895.00   7 2 658.827 BER SIU-B-49204 08/07/2017 22/06/2017 29/04/2014 Books Dewey Decimal Classification