Customer Relationship Management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh.
Material type:
TextPublication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001.Description: xv, 544 p. : ill. ; 25 cmISBN: - 9781403928627
- 658.812 / SHA
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| 658.812 SHA Customer Relationship Management : | 658.812 SHA Customer Relationship Management : | 658.812 / SHA Customer Relationship Management : | 658.812 / SHA Customer Relationship Management : | 658.812 / SHA Customer Relationship Management : | 658.812 / SHA Customer Relationship Management : | 658.812 / SHA Customer Relationship Management : |
Includes bibliographical references.
Papers presented at an international conference.
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