Customer Relationship Management :
Jagdish N. Sheth
Customer Relationship Management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. - New Delhi : Tata McGraw-Hill Pub. Co., c2001. - xv, 544 p. : ill. ; 25 cm.
Includes bibliographical references.
Papers presented at an international conference.
9781403928627
Library of Congress -- New Delhi Overseas Office
Customer relations--Management--Congresses.
Relationship marketing--Congresses.
658.812 / SHA
Customer Relationship Management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. - New Delhi : Tata McGraw-Hill Pub. Co., c2001. - xv, 544 p. : ill. ; 25 cm.
Includes bibliographical references.
Papers presented at an international conference.
9781403928627
Library of Congress -- New Delhi Overseas Office
Customer relations--Management--Congresses.
Relationship marketing--Congresses.
658.812 / SHA
