Marketing Management / Philip Kotler, Kevin Lane Keller.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2013.Edition: 14th edDescription: 120 (Index) col. ill. ; 29 cmISBN: - 9788131767160
- 658.8 / KOT 22
- HF5415.13 .K64 2009
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| 658.8 KOT Marketing Moves : A New Approach to Profits, Growth, and Renewal | 658.8 KOT Principles of Marketing : A South Asian Perspective | 658.8 KOT Marketing 3.0 : From Products to Customers to the Human Spirit | 658.8 KOT Marketing Management / | 658.8 KOT Marketing Management / | 658.8 / KOT Marketing Management / | 658.8 / KOT Marketing Management / |
Includes bibliographical references and index.
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