Marketing Management / (Record no. 245741)

MARC details
000 -LEADER
fixed length control field 01121cam a22003734a 4500
001 - CONTROL NUMBER
control field 6468602
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140929124258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080107s2009 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008000337
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131767160
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn189700343
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)6468602
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- C#P
-- BTCTA
-- YDXCP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K64 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 / KOT
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing Management /
Statement of responsibility, etc Philip Kotler, Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent 120 (Index)
Other physical details col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Koshy, Abraham
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jha, Mithileshwar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20080320
b (OCLC) c
c (OCLC) rad1
d (OCLC) MPS
948 2# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20080320
b (OCLC) a
c (OCLC) rad1
d (OCLC) MPS
948 2# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20080320
b (OCLC) a
c (OCLC) rad1
d (OCLC) MPS
948 2# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20080320
b (OCLC) a
c (OCLC) rad1
d (OCLC) MPS
948 2# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20080320
b (OCLC) a
c (OCLC) rad1
d (OCLC) MPS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Koha item type Checked out Price effective from Uniform Resource Identifier Cost, replacement price
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 05/12/2013 775.00 11 9 658.8 KOT SIBMB-B-009111 13/10/2025 23/09/2025 Books        
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 05/12/2013 775.00 12 7 658.8 KOT SIBMB-B-009110 13/06/2025 13/06/2025 Books 14/07/2025      
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 14/04/2014   9 1 658.8 / KOT SIBMB-T-000100 13/10/2025 24/09/2025 Donated Books   14/04/2014    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 14/04/2014   7 5 658.8 / KOT SIBMB-T-000101 13/10/2025 29/09/2025 Donated Books   14/04/2014    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru   14/04/2014   12 4 658.8 / KOT SIBMB-T-000102 11/10/2025 23/09/2025 Donated Books   14/04/2014    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 14/04/2014   10 5 658.8 / KOT SIBMB-T-000103 13/10/2025 24/09/2025 Donated Books   14/04/2014    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 14/04/2014   4 1 658.8 / KOT SIBMB-T-000104 13/06/2025 13/06/2025 Donated Books 14/07/2025 14/04/2014    
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 26/09/2014 875.00 14 9 658.8 KOT SIBMB-B-010042 13/10/2025 23/09/2025 Books   26/09/2014 www.pearsoned.co.in 875.00
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 26/09/2014 875.00 6 4 658.8 KOT SIBMB-B-010043 11/10/2025 19/09/2025 Books   26/09/2014 www.pearsoned.co.in 875.00