Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.

By:

Johnson, Fern L

Material type: Text

TextPublication details: New York : Routledge, 2008.Description: xv, 251 p. : ill. ; 24 cmISBN:

9780415978828
0415978815
9780415978828 (pbk.)
0415978823 (pbk.)

Subject(s):

DDC classification:

659.1 JOH 22

LOC classification:

HF5821 .J64 2008

Other classification:

05.31

Online resources:

Contents:

Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	659.1 JOH (Browse shelf(Opens below))	Available		SIU-B-49110

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Previous	659.1 JEW 32086 Creative strategy in advertising	659.1 JEW 34032 Creative Strategy in Advertising (7th Ed.)	659.1 JHA 34733 The Codes of Advertising	659.1 JOH Imaging in advertising :	659.1 JOH 32503 Real fantsies	659.1 JOH 36180 Advertising Strategies	659.1 JON The ultimate secrets of advertising /	Next

Includes bibliographical references (p. [236]-244) and index.

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