Imaging in advertising :
Johnson, Fern L.
Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson. - New York : Routledge, 2008. - xv, 251 p. : ill. ; 24 cm.
Includes bibliographical references (p. [236]-244) and index.
Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.
9780415978828 0415978815 9780415978828 (pbk.) 0415978823 (pbk.)
2007028440
Advertising--Social aspects.
Symbolism in advertising.
Culture.
HF5821 / .J64 2008
659.1 JOH
Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson. - New York : Routledge, 2008. - xv, 251 p. : ill. ; 24 cm.
Includes bibliographical references (p. [236]-244) and index.
Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.
9780415978828 0415978815 9780415978828 (pbk.) 0415978823 (pbk.)
2007028440
Advertising--Social aspects.
Symbolism in advertising.
Culture.
HF5821 / .J64 2008
659.1 JOH
