Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind.

By:

Ind, Nicholas

Material type: Text

TextPublication details: London ; Philadelphia : Kogan Page, Ltd., 2007.Edition: 3rd edDescription: 200 p. : ill. ; 24 cmISBN:

9780749450830 (hbk.)
0749450835 (hbk.)

Subject(s):

DDC classification:

658.827 IND 22

LOC classification:

HD69.B7 I533 2007

Online resources:

Table of contents

Contents:

Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	658.827 IND (Browse shelf(Opens below))	Available		SIU-B-49075

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Previous	658.827 ICF 22546 CASE STUDIES IN BRAND MANAGEMENT	658.827 IND Brand together :	658.827 IND Beyond Branding	658.827 IND Living the brand :	658.827 IND Branding Inside Out	658.827 IND Co-creating brands	658.827 IND 12501 THE CORPORATE BRAND	Next

Includes index.

Includes bibliographical references and index.

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