Living the brand :
Ind, Nicholas.
Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind. - 3rd ed. - London ; Philadelphia : Kogan Page, Ltd., 2007. - 200 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references and index.
Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.
9780749450830 (hbk.) 0749450835 (hbk.)
2007036040
013795288 Uk
Brand name products.
Business names.
Management--Employee participation.
Corporate image.
HD69.B7 / I533 2007
658.827 IND
Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind. - 3rd ed. - London ; Philadelphia : Kogan Page, Ltd., 2007. - 200 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references and index.
Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.
9780749450830 (hbk.) 0749450835 (hbk.)
2007036040
013795288 Uk
Brand name products.
Business names.
Management--Employee participation.
Corporate image.
HD69.B7 / I533 2007
658.827 IND
