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Brand Portfolio Strategy creating relevance differentiation energy leverage clarity
Material type:
TextPublication details: Free Press New York 2004Description: xviii, 343 pISBN: - 9780743249386
- 658.827 AAK
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Symbiosis Centre for Management and Human Resource Development | Reference | 658.827 AAK (Browse shelf(Opens below)) | Available | SCMHRD-B-18900 | |
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Symbiosis Centre for Management and Human Resource Development | Text Book | 658.827 AAK (Browse shelf(Opens below)) | Available | SCMHRD-B-18901 | |
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Books
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Symbiosis Institute of Management Studies SIMS-1/2.7 | 658.827 AAK 020397 (Browse shelf(Opens below)) | Not For Loan | SIMS-B-20397 |
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| 658.8/27 Contemporary Brand Management / | 658.827 The Physics of Brand | 658.827 Routledge Companion to Contemporary Brand Management. | 658.827 AAK Brand Portfolio Strategy | 658.827 CHA . Brand Trust Report:: | 658.827 HIL Infinite Asset : | 658.827 KAP Strategic Brand Management |
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