Brand Portfolio Strategy (Record no. 239312)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00465nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140130s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780743249386 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Cutter | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Portfolio Strategy |
| Remainder of title | creating relevance differentiation energy leverage clarity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Free Press |
| Place of publication, distribution, etc | New York |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 343 p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Reference |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 13/08/2009 | 817.60 | 658.827 AAK | SCMHRD-B-18900 | 25/02/2014 | Books | |||||
| Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 13/08/2009 | 817.60 | 658.827 AAK | SCMHRD-B-18901 | 12/03/2020 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Symbiosis Institute of Management Studies | Symbiosis Institute of Management Studies | 25/10/2013 | 658.827 AAK 020397 | SIMS-B-20397 | 23/01/2015 | Books | SIMS-1/2.7 |
