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How Customers Think : essentials insights into the mind of the market
Material type:
TextPublication details: Harvard Business School Press Boston 2003Description: xxii, 323 pISBN: - 9781578518265
- 658.834 ZAL
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Symbiosis Centre for Management and Human Resource Development | Reference | 658.834 ZAL (Browse shelf(Opens below)) | Available | SCMHRD-B-23035 | |
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Symbiosis Centre for Management and Human Resource Development | Reference | 658.834 ZAL (Browse shelf(Opens below)) | Available | SCMHRD-B-20311 | |
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Books
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Symbiosis Centre for Management and Human Resource Development | Text Book | 658.834 ZAL (Browse shelf(Opens below)) | Available | SCMHRD-B-11534 |
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| 658.834 SUR New Age Branding ; Concepts and Cases Vol.II | 658.834 UND Why We Buy : | 658.834 WOO Market Driven Thinking : | 658.834 ZAL How Customers Think : | 658.834 ZAL Marketing Metaphoria : | 658.8342 DES Consuming behaviour | 658.8343 FOR Brands Laid Bare: Using Market Research for Evidence-Based Brand Management |
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