How Customers Think : (Record no. 236417)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00497nam a2200169 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140130s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781578518265 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Cutter | ZAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald |
| 245 ## - TITLE STATEMENT | |
| Title | How Customers Think : |
| Remainder of title | essentials insights into the mind of the market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Harvard Business School Press |
| Place of publication, distribution, etc | Boston |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 323 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Psychology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Creative Thinking |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 30/08/2003 | 1462.00 | 658.834 ZAL | SCMHRD-B-11534 | 17/10/2016 | Books | ||||
| Dewey Decimal Classification | Reference | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 22/07/2010 | 1056.00 | 658.834 ZAL | SCMHRD-B-20311 | 27/02/2014 | Books | ||||
| Dewey Decimal Classification | Reference | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 19/10/2011 | 875.00 | 658.834 ZAL | SCMHRD-B-23035 | 27/02/2014 | Books |
