MARKETING MANAGEMENT:TEXT AND CASES (INDIAN CONTEXT)

By:

PANDA,TAPAN K

Material type: Text

TextLanguage: English Publication details: EXCEL BOOKS NEW DELHI 2008Description: xvii,750ISBN:

8174465480

Subject(s):

MARKETING MANAGEMENT,BUSINESS ORGANIZATION,QUALITY CONTROL,CUSTOMER,MARKET RESEARCH

DDC classification:

658.8 PAN

Summary: This book presents the conceptual orientation in simple and lucid manner in the context of Indian market .Many examples,exercises and projects explained in this book are actually developed by the author during his teaching in different IIMs and other prem

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Institute of Computer Studies and Research Reference	Reference	658.8 PAN (Browse shelf(Opens below))	Weeded Out	SICSR-B-15472
Books	Symbiosis Institute of Computer Studies and Research		658.8 PAN (Browse shelf(Opens below))	Available	SICSR-B-15473
Books	Symbiosis Institute of Computer Studies and Research		658.8 PAN (Browse shelf(Opens below))	Available	SICSR-B-15474
Books	Symbiosis Institute of Computer Studies and Research		658.8 PAN (Browse shelf(Opens below))	Available	SICSR-B-15475
Books	Symbiosis Institute of Computer Studies and Research		658.8 PAN (Browse shelf(Opens below))	Available	SICSR-B-15476
Books	Symbiosis Institute of Management Studies SIMS-8/1.6		658.8 PAN (Browse shelf(Opens below))	Available	SIMS-B-15938

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MARKETING MANAGEMENT

This book presents the conceptual orientation in simple and lucid manner in the context of Indian market .Many examples,exercises and projects explained in this book are actually developed by the author during his teaching in different IIMs and other prem

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