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MARKETING MANAGEMENT:TEXT AND CASES (INDIAN CONTEXT)

By: PANDA,TAPAN K.
Material type: TextTextPublisher: NEW DELHI EXCEL BOOKS 2008Description: xvii,750.ISBN: 8174465480.Subject(s): MARKETING MANAGEMENT,BUSINESS ORGANIZATION,QUALITY CONTROL,CUSTOMER,MARKET RESEARCHDDC classification: 658.8 PAN Summary: This book presents the conceptual orientation in simple and lucid manner in the context of Indian market .Many examples,exercises and projects explained in this book are actually developed by the author during his teaching in different IIMs and other prem
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Books Books Symbiosis Institute of Computer Studies and Research
Reference
Reference 658.8 PAN (Browse shelf) Weeded Out SICSR-B-15472
Books Books Symbiosis Institute of Computer Studies and Research
658.8 PAN (Browse shelf) Available SICSR-B-15473
Books Books Symbiosis Institute of Computer Studies and Research
658.8 PAN (Browse shelf) Available SICSR-B-15474
Books Books Symbiosis Institute of Computer Studies and Research
658.8 PAN (Browse shelf) Available SICSR-B-15475
Books Books Symbiosis Institute of Computer Studies and Research
658.8 PAN (Browse shelf) Available SICSR-B-15476
Books Books Symbiosis Institute of Management Studies
658.8 PAN (Browse shelf) Available SIMS-B-015938

MARKETING MANAGEMENT

This book presents the conceptual orientation in simple and lucid manner in the context of Indian market .Many examples,exercises and projects explained in this book are actually developed by the author during his teaching in different IIMs and other prem

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