MARKETING MANAGEMENT:TEXT AND CASES (INDIAN CONTEXT)
By: PANDA,TAPAN K.
Material type:
TextPublisher: NEW DELHI EXCEL BOOKS 2008Description: xvii,750.ISBN: 8174465480.Subject(s): MARKETING MANAGEMENT,BUSINESS ORGANIZATION,QUALITY CONTROL,CUSTOMER,MARKET RESEARCHDDC classification: 658.8 PAN Summary: This book presents the conceptual orientation in simple and lucid manner in the context of Indian market .Many examples,exercises and projects explained in this book are actually developed by the author during his teaching in different IIMs and other prem
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Symbiosis Institute of Computer Studies and Research Reference | Reference | 658.8 PAN (Browse shelf) | Weeded Out | SICSR-B-15472 | |
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Symbiosis Institute of Computer Studies and Research | 658.8 PAN (Browse shelf) | Available | SICSR-B-15473 | ||
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Symbiosis Institute of Computer Studies and Research | 658.8 PAN (Browse shelf) | Available | SICSR-B-15474 | ||
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Symbiosis Institute of Computer Studies and Research | 658.8 PAN (Browse shelf) | Available | SICSR-B-15475 | ||
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Symbiosis Institute of Computer Studies and Research | 658.8 PAN (Browse shelf) | Available | SICSR-B-15476 | ||
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Symbiosis Institute of Management Studies | 658.8 PAN (Browse shelf) | Available | SIMS-B-015938 |
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| 658.8 LAL/QUE MARKETING MANAGEMENT:TEXT AND CASES | 658.8 MAM PERSONNEL MANAGEMENT | 658.8 MAR/RAH LEADING GLOBAL PROJECT TEAMS:THE NEW LEADERSHIP CHALLENGE | 658.8 PAN MARKETING MANAGEMENT:TEXT AND CASES (INDIAN CONTEXT) | 658.8 RAM/NAM MARKETING MANAGEMENT:PLANNING,IMPLEMENTATION,CONTROL | 658.8 RAO SERVICES MARKETING | 658.8 RAO PERSONNEL AND HUMAN RESOURCE MANAGEMENT:TEXT AND CASES |
MARKETING MANAGEMENT
This book presents the conceptual orientation in simple and lucid manner in the context of Indian market .Many examples,exercises and projects explained in this book are actually developed by the author during his teaching in different IIMs and other prem
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