MARKETING MANAGEMENT:TEXT AND CASES (INDIAN CONTEXT) (Record no. 217119)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00787nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8174465480 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PANDA,TAPAN K. |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT:TEXT AND CASES (INDIAN CONTEXT) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | EXCEL BOOKS |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,750 |
| 365 ## - TRADE PRICE | |
| Price type code | Rs |
| 500 ## - GENERAL NOTE | |
| General note | MARKETING MANAGEMENT |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book presents the conceptual orientation in simple and lucid manner in the context of Indian market .Many examples,exercises and projects explained in this book are actually developed by the author during his teaching in different IIMs and other prem |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT,BUSINESS ORGANIZATION,QUALITY CONTROL,CUSTOMER,MARKET RESEARCH,, |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeded Out | Reference | Symbiosis Institute of Computer Studies and Research | Symbiosis Institute of Computer Studies and Research | Reference | 07/09/2009 | 280.00 | 658.8 PAN | SICSR-B-15472 | 07/05/2014 | 30/01/2014 | Books | |||||
| Symbiosis Institute of Computer Studies and Research | Symbiosis Institute of Computer Studies and Research | 07/09/2009 | 280.00 | 2 | 658.8 PAN | SICSR-B-15473 | 06/05/2014 | 30/01/2014 | Books | 09/04/2014 | ||||||
| Symbiosis Institute of Computer Studies and Research | Symbiosis Institute of Computer Studies and Research | 07/09/2009 | 280.00 | 2 | 658.8 PAN | SICSR-B-15474 | 06/05/2014 | 30/01/2014 | Books | 03/04/2014 | ||||||
| Symbiosis Institute of Computer Studies and Research | Symbiosis Institute of Computer Studies and Research | 07/09/2009 | 280.00 | 2 | 658.8 PAN | SICSR-B-15475 | 06/05/2014 | 30/01/2014 | Books | 12/03/2014 | ||||||
| Symbiosis Institute of Computer Studies and Research | Symbiosis Institute of Computer Studies and Research | 07/09/2009 | 280.00 | 2 | 658.8 PAN | SICSR-B-15476 | 06/05/2014 | 30/01/2014 | Books | 08/03/2014 | ||||||
| Symbiosis Institute of Management Studies | Symbiosis Institute of Management Studies | SIMS-8/1.6 | 28/08/2009 | 350.00 | 658.8 PAN | SIMS-B-15938 | 23/01/2015 | 23/01/2015 | Books |
