SERVICES MARKETING

By:

RAO,K.RAMA MOHANA

Material type: Text

TextLanguage: English Publication details: PEARSON EDUCATION Pte.Ltd. SINGAPORE 2005Description: xiv,358ISBN:

8129704579

Subject(s):

MANAGEMENT,MARKETING,SERVICES,CUSTOMER,INDUSTRIES

DDC classification:

658.8 RAO

Summary: THIS BOOK IS WRITTEN AGAINST THE BACKDROP OF INDIAN BUSINESS ENVIRONMENT WITH SEVERAL CASE STUDIES RELATED BANKING ,INSURANCE BESIDES APPLICATION OF MAREKETING WITH RELEVANT EXAMPLES

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Institute of Computer Studies and Research Reference	Reference	658.8 RAO (Browse shelf(Opens below))	Weeded Out	SICSR-B-11328
Books	Symbiosis Institute of Computer Studies and Research		658.8 RAO (Browse shelf(Opens below))	Available	SICSR-B-11330
Books	Symbiosis Institute of Management Studies		658.809 Rao (Browse shelf(Opens below))	Available	SIMS-B-12615

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MKT.MANAGEMENT

THIS BOOK IS WRITTEN AGAINST THE BACKDROP OF INDIAN BUSINESS ENVIRONMENT WITH SEVERAL CASE STUDIES RELATED BANKING ,INSURANCE BESIDES APPLICATION OF MAREKETING WITH RELEVANT EXAMPLES

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