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SERVICES MARKETING

RAO,K.RAMA MOHANA

SERVICES MARKETING - SINGAPORE PEARSON EDUCATION Pte.Ltd. 2005 - xiv,358

MKT.MANAGEMENT

THIS BOOK IS WRITTEN AGAINST THE BACKDROP OF INDIAN BUSINESS ENVIRONMENT WITH SEVERAL CASE STUDIES RELATED BANKING ,INSURANCE BESIDES APPLICATION OF MAREKETING WITH RELEVANT EXAMPLES

ISBN: 8129704579

Subjects--Topical Terms:
MANAGEMENT,MARKETING,SERVICES,CUSTOMER,INDUSTRIES

Dewey Class. No.: 658.8 RAO

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