MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT
Material type:
TextLanguage: English Publication details: HIMALAYA PUBLISHING HOUSE MUMBAI 2008Edition: 2ndDescription: 427Subject(s): DDC classification: - 658.8 KAR
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| 658.8 DAY SELLING MICROSOFT | 658.8 GUP SERVICES MARKETING | 658.8/HEL SELLING SUCCESSFULLY | 658.8 KAR MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT | 658.8 KEL Strategic Brand Management | 658.8 KOT Marketing management | 658.8 KOT/ARM Principles of marketing |
MARKETING MANAGEMENT
The opening up of the Indian economy through liberalisation and globalisation has forced Marketing Management to adapt to the new competitive market scenario. This presents the marketing theories and practices in this context. Covers all the relevant top
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