MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT
By: KARUNAKARAN,K.
Material type:
TextPublisher: MUMBAI HIMALAYA PUBLISHING HOUSE 2008Edition: 2nd.Description: 427.Subject(s): MANAGEMENT,MARKETING,GLOBAL MARKETING,RURAL MARKETING,RETAIL MANAGEMENT,E-MARKTING,CONSUMER BEHAVIOUR,SERVICES MARKETINGDDC classification: 658.8 KAR Summary: The opening up of the Indian economy through liberalisation and globalisation has forced Marketing Management to adapt to the new competitive market scenario. This presents the marketing theories and practices in this context. Covers all the relevant top
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| 658.8 DAY SELLING MICROSOFT | 658.8 GUP SERVICES MARKETING | 658.8/HEL SELLING SUCCESSFULLY | 658.8 KAR MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT | 658.8 KEL Strategic Brand Management | 658.8 KOT Marketing Management | 658.8 KOT/ARM Principles Of Marketing |
MARKETING MANAGEMENT
The opening up of the Indian economy through liberalisation and globalisation has forced Marketing Management to adapt to the new competitive market scenario. This presents the marketing theories and practices in this context. Covers all the relevant top
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