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MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT

By: KARUNAKARAN,K.
Material type: TextTextPublisher: MUMBAI HIMALAYA PUBLISHING HOUSE 2008Edition: 2nd.Description: 427.Subject(s): MANAGEMENT,MARKETING,GLOBAL MARKETING,RURAL MARKETING,RETAIL MANAGEMENT,E-MARKTING,CONSUMER BEHAVIOUR,SERVICES MARKETINGDDC classification: 658.8 KAR Summary: The opening up of the Indian economy through liberalisation and globalisation has forced Marketing Management to adapt to the new competitive market scenario. This presents the marketing theories and practices in this context. Covers all the relevant top
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Books Books Symbiosis Institute of Computer Studies and Research
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MARKETING MANAGEMENT

The opening up of the Indian economy through liberalisation and globalisation has forced Marketing Management to adapt to the new competitive market scenario. This presents the marketing theories and practices in this context. Covers all the relevant top

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