MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT (Record no. 213933)

MARC details
000 -LEADER
fixed length control field 00825nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140110s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KARUNAKARAN,K
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc HIMALAYA PUBLISHING HOUSE
Place of publication, distribution, etc MUMBAI
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 427
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note MARKETING MANAGEMENT
520 ## - SUMMARY, ETC.
Summary, etc The opening up of the Indian economy through liberalisation and globalisation has forced Marketing Management to adapt to the new competitive market scenario. This presents the marketing theories and practices in this context. Covers all the relevant top
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT,MARKETING,GLOBAL MARKETING,RURAL MARKETING,RETAIL MANAGEMENT,E-MARKTING,CONSUMER BEHAVIOUR,SERVICES MARKETING,,,,
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date checked out Source of classification or shelving scheme Checked out
Weeded Out       Reference Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research Reference 14/01/2009 300.00   658.8 KAR SICSR-B-14837 07/05/2014 30/01/2014 Books      
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research Book Cart 14/01/2009 300.00 11 658.8 KAR SICSR-B-14838 27/12/2017 30/01/2014 Books 13/12/2017    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research   14/01/2009 300.00 2 658.8 KAR SICSR-B-14839 11/06/2019 30/01/2014 Books 27/03/2014 Dewey Decimal Classification  
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research   14/01/2009 300.00 8 658.8 KAR SICSR-B-14840 08/07/2017 30/01/2014 Books 06/07/2017    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research   14/01/2009 300.00 3 658.8 KAR SICSR-B-14841 06/05/2014 30/01/2014 Books 05/04/2014    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research Book Cart 14/01/2009 300.00 7 658.8 KAR SICSR-B-14842 26/04/2017 30/01/2014 Books 20/04/2017    
  Lost       Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research Book Cart 14/01/2009 300.00 11 658.8 KAR SICSR-B-14843 27/09/2016 30/01/2014 Books 27/09/2016 Dewey Decimal Classification 12/10/2016
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research Book Cart 14/01/2009 300.00 9 658.8 KAR SICSR-B-14845 07/08/2018 30/01/2014 Books 21/07/2018    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research Book Cart 14/01/2009 300.00 6 658.8 KAR SICSR-B-14846 26/04/2017 30/01/2014 Books 24/04/2017    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research   26/02/2009 300.00 4 658.8 KAR SICSR-B-14961 07/02/2017 30/01/2014 Books 24/01/2017    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research   26/02/2009 300.00 2 658.8 KAR SICSR-B-14962 14/10/2014 30/01/2014 Books 13/10/2014    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research   26/02/2009 300.00 2 658.8 KAR SICSR-B-14963 06/05/2014 30/01/2014 Books 29/03/2014    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research   26/02/2009 300.00 1 658.8 KAR SICSR-B-14964 06/05/2014 30/01/2014 Books 29/03/2014    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research   26/02/2009 300.00 3 658.8 KAR SICSR-B-14965 28/01/2017 30/01/2014 Books 18/01/2017    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research   26/02/2009 300.00 1 658.8 KAR SICSR-B-14969 01/07/2014 30/01/2014 Books 27/03/2014    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research Book Cart 26/02/2009 300.00 7 658.8 KAR SICSR-B-14970 26/04/2017 30/01/2014 Books 24/04/2017