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Services marketing: people, technology, strategy

By: Contributor(s): Material type: TextTextPublication details: Pearson Education 2011 New DelhiEdition: 7th edDescription: xxi, 683ISBN:
  • 9788131759394
Subject(s): DDC classification:
  • 658.8 LOV
Summary: Providing real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. There is a strong managerial and strategic focus.
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Item type Current library Collection Call number Status Date due Barcode
Donated Books Donated Books Symbiosis Institute of Business Management - Hyderabad General General Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-DB-0196
Donated Books Donated Books Symbiosis Institute of Business Management - Hyderabad Donated Books Section Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-DB-0043
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6029
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6030
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6031
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6032
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6033
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6034
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6035
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6036
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6037
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6038
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6039
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6040
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6041
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6042
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Not For Loan SIBMH-B-6043
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6044
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6045
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6046
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6047
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6048
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6049
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 LOV (Browse shelf(Opens below)) Available SIBMH-B-6050
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: Text Book Close shelf browser (Hides shelf browser)
658.8 KRI Cases in rural marketing: 658.8 KRI Cases in rural marketing: 658.8 LOV Services marketing: 658.8 LOV Services marketing: 658.8 LOV Services marketing: 658.8 LOV Services marketing: 658.8 LOV Services marketing:

Providing real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. There is a strong managerial and strategic focus.

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