Services marketing:
Lovelock, Christopher
Services marketing: people, technology, strategy - 7th ed. - New Delhi Pearson Education 2011 - xxi, 683
Providing real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. There is a strong managerial and strategic focus.
9788131759394
Marketing
Service industries - Marketing
Professions - Marketing
658.8 / LOV
Services marketing: people, technology, strategy - 7th ed. - New Delhi Pearson Education 2011 - xxi, 683
Providing real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. There is a strong managerial and strategic focus.
9788131759394
Marketing
Service industries - Marketing
Professions - Marketing
658.8 / LOV
