THE CONSUMER MIND

By:

MARTINEZ PEPE

Material type: Text

TextLanguage: English Publication details: KOGAN PAGE PUB NEW DELHI 2012Description: 178ISBN:

9780749465704

Subject(s):

DDC classification:

658.8343 MAR

Summary: THE CONSUMER MIND EXPLORES THE RELATIONSHIP BETWEEN CONSUMERS AND BRANDS ANALYSING THE TYPES OF COMMUNICATION AND THEIR PRECEPTION OF BRANDS BASED ON RESEARCH FROM MILLWARD BROWN,ONE OF THE WORLD'S LEADING RESEARCH AGENCIES SERVICES AND COMMUNICATIONS REA

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.8343 MAR (Browse shelf(Opens below))	Available		SIIB-B-12712

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THE CONSUMER MIND EXPLORES THE RELATIONSHIP BETWEEN CONSUMERS AND BRANDS ANALYSING THE TYPES OF COMMUNICATION AND THEIR PRECEPTION OF BRANDS BASED ON RESEARCH FROM MILLWARD BROWN,ONE OF THE WORLD'S LEADING RESEARCH AGENCIES SERVICES AND COMMUNICATIONS REA

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