MARKETING 3.0 FROM PRODUCTS TO CUSTOMERS TO THE HUMAN SPIRIT

By:

KOTLER PHILIP , KARTAJAYA HERMAWAN

Material type: Text

TextLanguage: English Series: TIMES BUSINESS SERIESPublication details: WILEY INDIA (P) LTD. NEW DELHI 2010Description: 188ISBN:

9788126526192

Subject(s):

FROM PRODUCTS TO CUSTOMERS TO THE HUMAN SPIRIT. Marketing 3.0 makes the persuasive case that customers and societal welfare is the next frontier for c
MARKETING GENERAL (G-43)

DDC classification:

658.802 KOT/KAR

Summary: This provocative book tells how marketing can regain trust and influence inside and outside the organization.Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers. This book has important i

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.802 KOT/KAR/SE (Browse shelf(Opens below))	Available		SIIB-B-10796

This provocative book tells how marketing can regain trust and influence inside and outside the organization.Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers. This book has important i

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