MARKETING 3.0 FROM PRODUCTS TO CUSTOMERS TO THE HUMAN SPIRIT (Record no. 159325)

MARC details
000 -LEADER
fixed length control field 01024nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220319163525.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126526192
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 KOT/KAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER PHILIP , KARTAJAYA HERMAWAN
245 ## - TITLE STATEMENT
Title MARKETING 3.0 FROM PRODUCTS TO CUSTOMERS TO THE HUMAN SPIRIT
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc WILEY INDIA (P) LTD.
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 188
365 ## - TRADE PRICE
Price type code Rs
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title TIMES BUSINESS SERIES
520 ## - SUMMARY, ETC.
Summary, etc This provocative book tells how marketing can regain trust and influence inside and outside the organization.Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers. This book has important i
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element FROM PRODUCTS TO CUSTOMERS TO THE HUMAN SPIRIT. Marketing 3.0 makes the persuasive case that customers and societal welfare is the next frontier for c
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING GENERAL (G-43)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 22/10/2010 POPULAR BOOK HOUSE 396.00   658.802 KOT/KAR/SE SIIB-B-10796 20/12/2013 20/12/2013 Books