REVENUE MANAGEMENT : HARDCORE TACTICS FOR PROFIT-MAKING AND MARKET DOMINATION

By: Material type: TextTextLanguage: English Publication details: UNIVERSITIES PRESS HYDERABAD 1999Description: 276Subject(s): DDC classification:
  • 332.02 CRO
Summary: IN THIS BOOK AUTHOR SHOWS HOW A POWERFUL STRATEGY-REVENUE MANAGEMENT- CAN HELP ANY BUSINESS DRAMATICALLY IMPOROVE ITS BOTTOM LINE Contents:- 1 Entropy, Anorexia, and Empty Profits, 2. Finding the Lost $ 300 Million,3. The Core Concepts of Revenue Management, 4. Case Study: Attack of the Laser Fares, 5.The RM Revolution, 6. Launching the Revenue Rocket , 7. Case Study: National Car Rental's
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IN THIS BOOK AUTHOR SHOWS HOW A POWERFUL STRATEGY-REVENUE MANAGEMENT- CAN HELP ANY BUSINESS DRAMATICALLY IMPOROVE ITS BOTTOM LINE

Contents:- 1 Entropy, Anorexia, and Empty Profits, 2. Finding the Lost $ 300 Million,3. The Core Concepts of Revenue Management, 4. Case Study: Attack of the Laser Fares, 5.The RM Revolution, 6. Launching the Revenue Rocket , 7. Case Study: National Car Rental's

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